Sometimes you have to trust in the often uncomfortable process that is change.
Sometimes you have to blindly rely on experts that demand innovation.
Because “it hasn’t been done before” isn’t a reason to stop.
Because “no one else is doing it” isn’t a reason to not try.
Innovation is key to successful design, especially in products but even still, in print and web.
Outside of the box and your comfort zone can be a great place to frequent.