Web Design Project for Proper Beast
Proper Beast, is a women’s clothing line by Portland designer, Gretchen Tresser. I was hired to get her set up with a portfolio site that would later advance to an e-commerce site. We also worked on brand positioning and identity design.
The end result was minimal with a punk edge, letting her work take the main stage. Gretchen’s creative instinct and constant flow of passionate new ideas made her a blast to work with. She has since transitioned to a Squarespace site so she could have more hands-on control for new ideas, but I am still really proud of the end result and still think the design was a solid win.